All our products are Gluten Free
The Coffee-Infused Beef Rub That Changes Everything.
Our flagship Beef Barbecue rub, unlike anything else available and created for one reason — to enhance and intensify beef's natural flavor while boosting bark development. This coffee-infused rub is well suited for oven roasting and those longer BBQ cooks. But don't let the name fool you — use Brisket Black on all red meats including steak, burgers, ground, and wild game. Also great on roasted or pan-fried veggies.
Why "Brisket Black":
This is the flagship of the Smokes lineup for good reason. The coffee infusion does something magical to beef — it intensifies the beefy, umami flavours while creating a dark, gorgeous bark that's packed with flavour. It doesn't taste like coffee. It tastes like the best beef you've ever had.
The flavour profile:
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Coffee: Enhances beef's natural umami (doesn't taste like coffee)
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Brown sugar: Sweet balance and bark development
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Mushroom powder: Deep umami reinforcement
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Savory spices: Rich, complex base
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Bark booster: Designed for incredible crust development
Perfect pairings:
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Brisket: The reason this rub exists — spectacular results
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Steaks: Rib-eye, strip, sirloin — incredible crust
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Burgers: Mix into the patty or apply on top
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Wild game: Venison, elk, bison — tames gamey flavours
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Beef ribs: Dark, rich, fall-off-the-bone perfection
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Roasted vegetables: Mushrooms, potatoes, root vegetables
How to use:
- Apply generously — this rub builds incredible bark
- For brisket, apply the night before for best penetration
- Great for long, low-and-slow cooks
- Also works for hot-and-fast oven roasts
Pro tips:
- The coffee intensifies beef flavour without tasting like coffee
- Perfect for competition-style brisket
- Try on smash burgers with the cast iron press — incredible
- Amazing on wild game — a favourite with Alberta hunters
- The flagship rub of the Smokes lineup for a reason
Ingredients: Sugars (brown sugar, maltodextrin, molasses, corn syrup, sugar), Sea salt, Spices, Salt, Monosodium glutamate, Coffee, Hydrolyzed soy protein, Caramel, Dehydrated onion, Mushroom powder, Mustard, Dehydrated garlic, Vinegar, Soybean, Canola oil, Silicon dioxide, Tamarind extract, Natural flavour - (silicon dioxide, canola oil & ethoxyquin used as flow and antioxidant agents)
