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The Classic BBQ Rub — Done Exceptionally Well.
The classic barbecue flavor we all love, done exceptionally well. Smokey and savory, a versatile, all-purpose rub that works great on every dish. Small batch, fresh ingredients, savory and perfectly balanced. Suitable for all your BBQ dishes, this rub does it all!
Why "The Standard":
Every pitmaster needs a go-to rub that works on everything. The Standard is that rub. It's the one you reach for when you want reliable, crowd-pleasing BBQ flavour without overthinking it. Not too sweet, not too spicy — just perfectly balanced smokiness that makes everything taste better.
The flavour profile:
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Smokey: Classic BBQ smoke flavour
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Savory: Rich, well-rounded base
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Balanced: Not too sweet, not too hot
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Chipotle: Subtle smoky heat in the background
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All-purpose: Works on literally everything
Perfect pairings:
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Ribs: The classic application — beautiful bark
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Chicken: Whole, wings, thighs, breasts
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Pork: Pulled pork, chops, tenderloin
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Beef: Burgers, steaks, roasts
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Vegetables: Grilled or roasted — surprisingly good
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Everything else: That's why it's called The Standard
How to use:
- Apply generously and evenly to your protein
- Let it sit for at least 30 minutes (overnight is even better)
- Works on the grill, smoker, or oven
- Layer with other Smokes rubs for custom blends
Pro tips:
- This is the "I don't know what rub to use" answer — always The Standard
- Great base layer under a finishing sauce
- Mix with oil for a quick marinade
- Small batch means fresher ingredients and better flavour
- Keep one on the counter — you'll use it constantly
Ingredients: Spices, Sugar, Sea salt, Salt, Dehydrated garlic, Dehydrated onion, Caramel, Citric acid, Chipotle pepper powder, Canola oil, Natural smoke flavour, Silicon dioxide, Dehydrated parsley, Ethoxyquin - (silicon dioxide, canola oil & ethoxyquin used as flow and antioxidant agents)
