Rollin' Coal is Effin'Eh Gray's original seasoning, created right here in Alberta as an ode to our Oil and Gas history. For the men and women out there sacrificing in the field, rollin' that coal in the patch to bring the energy life takes to all those who need it – this one's for you, and we appreciate ya!
Rollin' Coal was designed to punch you straight in the kisser with all things beef. This bold, Alberta-made rub delivers intense beef flavor that'll have your St. Albert neighbors stopping by to ask what you're grilling. Whether you're smoking a brisket low and slow on your Traeger, reverse-searing ribeyes on your Kamado Joe, or firing up burgers on the Napoleon, Rollin' Coal brings restaurant-quality results to your backyard.
The robust blend of savory, umami-rich spices enhances the natural flavor of steaks, briskets, burgers, and roasts without overpowering the meat. It creates a deep, flavorful crust that locks in moisture and delivers that perfect bark everyone's chasing. Impress the neighbourhood with the smell and your guests with the final product – it doesn't get any better than this when it comes to beef flavor!
Proudly made in Alberta. Perfect for all cuts of beef.
