The Workhorse Rub With the Vivid Red Crust.
Hardcore Carnivore Red is our workhorse all-purpose rub, with a blend of classic spices like garlic, black pepper, paprika and just a hint of heat. And that vivid colour? Totally natural — no artificial dyes, just real spices that put on a show. We love using it on pork and chicken, and it's also a best-kept secret amongst competition BBQ teams. The kind of rub that makes a brisket or pork shoulder look as good as it tastes.
Flavour profile: A coarse blend of classic spices like garlic, black pepper and paprika with just a hint of heat.
Key features:
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All-purpose workhorse rub: Versatile across proteins
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Coarse texture: Builds beautiful bark on smoked meats
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Vivid natural colour: No artificial dyes — that red is real
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Garlic, black pepper, paprika: Classic, well-balanced flavour
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Subtle heat: Warm without being overpowering
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Competition-team approved: Trusted by serious BBQ pros
Great for:
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Pork ribs and pork shoulder: The competition team's secret weapon
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Chicken: Whole, spatchcocked, or pieces — works on all of it
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Beef brisket: Builds beautiful bark with that signature red colour
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Turkey: A great change-up from typical poultry seasonings
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Burgers and meatballs: Mix into the meat for instant flavour
Pro tips:
- Apply at least 30 minutes before cooking — overnight is even better
- The coarse grind is key for great bark — don't grind it finer
- Pair with hickory or pecan pellets for max flavour synergy
- Store in a cool, dry place to preserve the vibrant colour and flavour
