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Meat Church Texas Sugar sweet heat pork and poultry BBQ rub
Meat Church Texas Sugar sweet heat pork and poultry BBQ rub
Meat Church Texas Sugar sweet heat pork and poultry BBQ rub

Meat Church Texas Sugar

$17.99

Sweet Heat With Competition BBQ Credentials.

Meat Church Texas Sugar is a sweet-heat pork and poultry rub that starts sweet and finishes with a subtle back-end kick — similar in concept to their insanely popular Holy Voodoo. Don't let the name fool you: despite being called "Texas Sugar," it's actually less sugary than six of Meat Church's other seasonings. The name's just catchy. The flavour, though? That's the real deal, backed by competition BBQ history that's paid out at KCBS and IBCA events.

What makes it special:

Texas Sugar comes from Matt Pittman's competition BBQ days. This is the rub that helped competitors get paid — literally. The sweet-to-heat profile is beautifully calibrated: you taste the sweetness first, then a gentle warmth builds on the back end without overwhelming the meat. It's the kind of balance that wins trophies and makes backyard cooks look like professionals.

Great for:

  • Ribs: The competition pedigree here is real — this rub was built for ribs
  • Pulled pork: Sweet heat on slow-smoked pork shoulder is absolute perfection
  • Chicken: Thighs, drumsticks, whole birds — all of it
  • Turkey: Take your holiday bird to the next level
  • Seafood: A lighter application works beautifully on shrimp and fish
  • Smoked cream cheese: If you haven't tried this yet, prepare to be obsessed
  • Popcorn: Yes, seriously — sprinkle on buttered popcorn for a sweet-heat snack

Key features:

  • Sweet heat profile: Starts sweet, finishes with a subtle kick
  • Competition proven: Used by winners at KCBS and IBCA BBQ competitions
  • No gluten, no MSG
  • Versatile: Pork, poultry, seafood, snacks — it works on everything

Ingredients: Sugar, Honey Powder (Refined Syrup, Honey), Salt, Spices, Paprika, Dehydrated Garlic, and Dehydrated Onion.

Pro tips:

  • Apply generously — the sugar caramelises beautifully during cooking for a sticky, flavourful bark
  • Layer it: use an SPG (salt, pepper, garlic) base coat first, then apply Texas Sugar on top for maximum flavour depth
  • The smoked cream cheese application has gone viral for a reason — try it at your next gathering
  • If you love Holy Voodoo, you'll love this — similar sweet-heat concept with its own unique character