Central Texas Tradition in a Jar.
When it comes to seasoning your meat, keeping things simple allows the flavors of the meat and smoke to shine. According to Central Texas tradition, salt and pepper are all you need to create fantastic results.
Why salt and pepper is all you need:
In the legendary BBQ joints of Central Texas — places like Franklin Barbecue, Louie Mueller, and Snow's — they've been proving for decades that the best brisket doesn't need a complicated rub. Just high-quality beef, clean-burning wood, proper technique, and a generous coating of salt and pepper. That's it. No garlic powder, no paprika, no brown sugar — just the pure flavors of beef and smoke, enhanced by the perfect amount of seasoning.
What makes this blend special:
Our sea salt and fresh black pepper blend can be generously applied to your cut of meat before it hits the heat. We're talking about quality ingredients here — mineral-rich sea salt that brings out natural flavors without overwhelming them, and fresh-cracked black pepper with that perfect bite and aroma. The ratio is dialed in to Texas specs, giving you the right balance every time.
The technique that matters:
Applying the salt and pepper mix ahead of time allows the salt to penetrate the meat so it goes beyond just the surface. For best results, season your brisket (or whatever you're smoking) at least 30 minutes before cooking — some pitmasters go overnight. The salt will initially draw moisture to the surface, then pull it back in along with the pepper flavor, creating a beautifully seasoned crust that Texans call "bark."
Perfect for:
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Brisket: The classic application — coat that flat and point generously
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Beef ribs: Texas-style beef ribs demand Texas-style seasoning
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Tri-tip: Keep it simple, let the beef shine
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Steaks: Ribeyes, strips, T-bones — all benefit from simple S&P
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Prime rib: Classic roast beef seasoning
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Burgers: Sometimes the best burgers are the simplest
Pro tips:
- Don't be shy — Texas pitmasters use more than you think
- Season from high above for even coverage
- Let it sit before cooking for better penetration
- Works on any cut of beef, but especially on quality meat where you want the beef flavor front and center
Ingredients: Sea salt & pepper.
Sometimes the best things in life are the simplest. TX Salt & Pepper proves it.
