If you’re after rich bark, deep flavour, and that unmistakable crust that sets great BBQ apart, Cow Cover Rub is your new best friend. This classic bbq beef rub is built from the ground up for serious pitmasters and backyard cooks alike. It delivers bold, beefy flavour with just the right balance of salt, pepper, garlic, and a hint of heat — everything you want in a true meat seasoning.
As the name suggests, Cow Cover Rub was made for beef — but it works just as well on pork, chicken, or anything else you’re throwing on the smoker. Whether you're prepping brisket for a competition or grilling steaks for the family, this rub adds a rich layer of flavour that holds up to heat and time.
What makes this cow cover rub different? It’s all in the texture and blend. The medium-coarse grind sticks beautifully to meat, creating a bark that’s both tasty and visually impressive. It caramelizes well with a low and slow cook, but it won’t burn out if you're using high heat. No clumping, no fillers — just real spice and bold flavour where it counts.
Use it as a standalone bbq beef rub or as the first layer in a complex seasoning profile. It plays well with sweeter or spicier finishes, giving you room to experiment without overpowering your protein. For brisket, chuck, short ribs, or tri-tip, this is the foundation you want.
Features:
- Bold cow cover rub formulated for beef and red meats
- Perfectly balanced meat seasoning with salt, pepper, garlic, and spice
- Coarse grind for excellent bark formation and flavour penetration
- Ideal for brisket, steaks, ribs, and roasts
- No artificial fillers — just real ingredients
When you’re ready to step up your BBQ game, start with the rub that delivers every time. Cow Cover Rub doesn’t mess around — it’s straightforward, reliable, and loaded with the flavour your meat deserves.
